Fran's Blogger Blog

Founded in 1937, The Progressive Corporation's nationwide workforce of over 60,000 employees has provided U.S. consumers with financial and insurance services. Great Place to Work (2024) mentions that 92% of the workforce state it is a great place to work, higher than the market average of 57%, earning Progressive a spot in the top 100 companies to work for in the United States. This achievement is one of the reasons I believe The Progressive Company is socially and ethically responsible and my preferred insurance company. Social Responsability There is a reason employees enjoy working for The Progressive Corporation. According to Progressive's 2023 Corporate Sustainability Report, 44% of employees belong to an Employee Resource Group (ERG) such as the military, disabilities awareness, and LGBTQ+ networks. These ERGs aided selected charities with special programs, events, and campaign drives and donated 1.45 million dollars to the charities in 2023 alone. One of the chariti...

                                           Anheuser-Busch and Molson Coors own over 50% of the beer market share in the United States (Karlovitch, 2022). This level of competition has caused the intense rivalry between the parent companies and their products, specifically Anheuser-Busch's Budweiser and Molson Coors' Miller Lite, two of the most popular beers in the United States.  Budweiser & Miller's Brand Strategy      Budweiser and Miller Lite use similar branding strategies. Both brands use online branding, such as their websites, social media channels, or TV ads, to improve their digital position. Both brands use product branding and activist branding by highlighting the look and tastes of the product along with various social issues such as women's rights and communities like the transgender c...