Consumer behavior, is it in your favor?

 Have you ever wondered how many different products and services exist for us consumers? How do companies ensure their products or services are worth consumers' hard-earned money over competitors? Various types of consumers are driven by their personalities, lifestyles, and self-concepts when purchasing (Babin & Harris, 2021).
    For example, I consider myself a consumer who is an experiencer motivated by novelty and excitement when making most of my purchasing decisions. As an experiencer, I receive excitement from purchasing something new or unique. Unique products make me feel different, so when companies offer products or services that spin heads (good or bad), I enjoy them. I often buy products or services that excite me, whether a truck to take my dogs on a ride or a new detailing from the local detail shop that includes my favorite scent for free. When companies differentiate themselves from others and offer products or services that benefit consumers' lifestyles, it is hard not to purchase from them. I am also a pet owner who values the environment and sustainability, so when companies have the same values it makes it easier for me to spend my money on their brand.
    Usually, I like to inform myself as much as possible about the products and the brand. After researching, if I like and support the brand and the product, I make a purchase, but if I disagree with the brand or the product's intention, I look for alternatives. Therefore, the stage that leads me to my purchasing decisions is the information search stage. However, with more extensive or complex purchases, I make my purchasing decisions after looking through alternatives and various solutions to my problem.
    Marketing research and design influence my purchasing decisions by introducing me to products and services that pique my interest. When I receive targeted ads for dog products or free installation with the purchase of aftermarket parts for my truck, it influences me to search for information on the advertised products or services, which is the stage that leads me to purchase. I consider buying products or services that are displayed as beneficial to the consumer.
    I sometimes experience post-purchase behavior after purchasing products or services. If I enjoy the product or service, I repurchase it in the future and even recommend or leave positive reviews. If I dislike the product or service, I try to get my money back or refuse to purchase it again. Sometimes, I dislike my purchase but consider the cost of alternatives and have to be content with my purchase.
    In conclusion, I enjoy unique products or services that excite me. Brands that align with my values and lifestyle enable me to research and purchase their products or services. Sometimes, post-purchase behavior is a factor, but I rarely regret any purchases, although I am pretty impulsive. 

References

 Babin, B. J., & Harris, E. (2021). CB (9th ed.). Cengage Learning US. https://mbsdirect.vitalsource.com/books/9798214339405

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