Nike is Transforming Shoes
Nike Since Bill Bowerman cofounded my favorite tennis shoes brand, Nike, in the 1960s, it has grown into one of the most recognized sporting brands in the world. The company's first products were shoes, but now it offers apparel, equipment, and gear for various sports (Nike, n.d.). The brand is known for its premium, comfortable, light, and durable products. Over 75 percent of its operational facilities use renewable energy, and almost half of its leadership positions are held by women. Nike invested over 90 million in 2021 to have a positive impact on communities around the globe, highlighting its social responsibility (Nike, n.d.). Due to its brand reputation, Nike can sell its shoes at a premium price: The Nike Sigmatrain addresses the desires of those with low disposable incomes of owning distinct shoes for different activities. Consumer Product Concept The Nike Sigmatrain is a modular and customizab...